Challenge
The detector portfolio, with motion sensors, glass break detectors and request-to-exit devices, read like a cast of characters. The aim was to help people compare their own personality with the features and functions of each detector in a memorable way.
Approach
After an Articulate webinar on social quizzes, I developed a personality theory based on the detectors and built a prototype in Storyline, which colleagues received well. When the Intrusion Detection Star campaign launched, the marketing team saw the quiz as campaign content and as an icebreaker for an upcoming sales event. I rebuilt it with the campaign branding, and it was hosted on the campaign website. At the event, each attendee received a button for their detector result.
Outcome
Feedback called the quiz creative and the results "surprisingly accurate."